An advertising campaign for tourists calling to visit the resorts of Egypt in 2021 was launched by the country’s Ministry of Tourism and Antiquities. As the first piece of information, the ministry released a video for the song of the popular TV presenter and singer Sherin Abdel Wahab entitled “Egypt, the land of beauty”.
The song wishes both Egypt and the whole world a happy New Year — and also demonstrates all the sights of Egypt. “This song, which highlights the charming turquoise beaches, the unparalleled scenic landscapes of nature, the warm sun and the famous archaeological sites of Egypt, conveys a message of hope and love of life,” the ministry said. The video was the first «offer» of the «Spend the Winter in Egypt» campaign promoting tourism to Egypt at the start of the winter season.
As part of this campaign, the Ministry acquired advertising space on Egyptian social networks, as well as in the main Arab and international tourism export markets to Egypt. At the end of January 2021, the ministry is expected to enter into an agreement with one of the large specialized international offices to develop a media strategy to promote and revitalize Egyptian tourism in preparation for the launch of an international advertising campaign for three years starting in July.
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