At the end of the summer season in 2014, Turkey and Egypt became the most popular holiday destinations in the field of package tourism in Russia. According to the statistics of the tour operator TUI, Turkey is recognized as the undisputed leader this year. Tours to the resorts of this country accounted for 50% of all sales of the company for the summer season, the TUI press service told the TURPROM information group.
In second place is Egypt, which from May to September was chosen by 17% of all TUI clients. The summer season of 2014 was marked by a reorientation of demand from European destinations to the aforementioned “dollar” countries. This is due to a whole range of factors, including the growth of the euro rate (it grew more than the dollar), which led to an increase in the cost of travel to European destinations, economic and political instability, sanctions, etc. Many tourists who were initially inclined to rest in Europe, in the end, they preferred a proven «all inclusive», which allows getting good service and at the same time avoiding additional costs.
Based on sales figures for Early Booking, TUI increased its planned volumes for Turkey (by 20-25%) and Egypt (up to 35%) before the season began. This year, the key exclusive TUI hotel — the Jacaranda Club & Resort 5 * hotel in Belek, which implements the FUN & SUN recreation concept, was in great demand. This is the most successful differentiated TUI product, created especially for Russian tourists of different ages and family status. The FUN & SUN concept of recreation has been operating at the hotel for the third year already, and every season there is an increase in interest in it among customers. At the end of last summer, Jacaranda Club & Resort 5 * became the most popular Turkish hotel according to the statistics of requests in Yandex.
It should also be noted that the difficult situation in the Russian tourist market in Russia has led to a slight decrease in the depth of sales. Compared to the summer of 2014, this indicator decreased by an average of 3.2 days. At the same time, the average duration of tours increased slightly (+0.2), amounting to 9.3 days.
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